News

Prep, prime & protect your skin with Sormé June 21, 2017 07:00

The most common discussion we have with women is that their skin is very sensitive and therefore they either can’t wear makeup or they wear very little. Our first response to this is “how old is your makeup”? Are you cleaning your tools and brushes correctly, and do you know what ingredients are in your makeup that could be irritating your skin? So many women are guilty of this, we tend to keep our makeup in cosmetic bags for months or even years!

Every one of your cosmetic products should have an image of a little “bin” on it and it will have a maximum time period on the product as to how long one should keep it for. Take a marker and add the date once you have opened it. Discard your old makeup that has been sitting in your cosmetic bag for years and start fresh!

Prep: when last did you clean your makeup tools and brushes?

If you are the only one using your brushes, do you need to clean them? Yes! Your brushes will last longer if you look after them well by cleaning them every two weeks.  In addition to cleaning your brushes it is essential to keeping your makeup kit hygienic.

Here are some tips! Wash your brushes in the palm of your hand using a few drops of brush cleaner, or baby shampoo. Add a few drops of water to work up a lather on the brush, and rinse gently with warm water. Dry them off with a towel and let them hang off the edge of the counter to dry.  Be gentle with your brushes, never submerge the full brush in water, but rather keep the brush upright when washing them.

Choosing a makeup brand?

Ensure that you choose a makeup brand that is of high quality, with skincare ingredients, that will nourish and protect your skin. One that is hypoallergenic and includes antioxidants, vitamins and minerals.  Make sure that you are aware of the ingredients in the product before purchasing, and educating yourself in identifying harmful ingredients. Sormé Treatment Cosmetics is a brand that approaches makeup from a skincare point of view formulated with clinically proven anti-aging peptides, natural antioxidant botanicals, sunscreens and the finest colour pigments available.

Prime: the right complexion

Your complexion products are the secret to a great look, so get the basics right from the start. Analyse your skin type and choose your products accordingly. Depending on your skin type choose an oil free one or an anti-aging Primer.  What does a primer really do?  A primer hydrates and firms your skin before you apply your foundation.  It creates a lovely smooth, silky finish on your skin and longevity for your foundation.

Protect: choosing the right foundation is easy if you know how

Apply foundation on your jaw line, and match the colour in natural light.  The foundation that “disappears” on your skin without blending it in, is the right shade for your skin. Find out what your dominant undertone is, you will either have a combination of pink/yellow or blue/olive. This plays an important role in choosing your foundation.

There are also different types of foundation, the common liquid foundation, a powder foundation with a gorgeous silky finish and then also a BB Cream.

What is a BB Cream?  It’s a tinted moisturiser with a sun protector.  Our BB Cream has a SPF 30 and contains nourishing Argan oil which is ideal for young women to apply daily, and for women who prefer a light, dewy finish.

To ensure makeup longevity and freshness, choose a powder to set your foundation.  The colour of the powder is important as it will adjust the colour of your foundation slightly.

Do you ever get that eyeshadow crease half way through the day?

This is caused by an oil build-up on the eye lids.  Sormé has a fabulous product that solves this problem – Under Shadow Eye Shadow Base.  It’s an eye lid primer that you dab onto your eyelids to neutralise darkness, veins and redness so that your eye shadow colours will look rich and true. It holds your eyeshadow in place all day and improves eyeshadow blend ability! Plus this product can also double up as a concealer. It’s a must-have in your makeup kit!


Achieving an Express Makeup look with Sormé Treatment Cosmetics June 14, 2017 07:00

 Applying makeup is very personal and in this modern day and age it needs to be quick, long lasting (so you don’t need to worry about it during the day) and easy to touch up. You want to look well-groomed and fabulously natural. The aim is to create a brighter, fresher appearance with multitasking formulas containing hydrating, anti-aging, skin brightening ingredients and 2-in-1 products that are time-savers.

Here are just 5 essential products to help you achieve an express professional result:

Let’s get started with foundation – we recommend our Treat and Tint Skin Perfecting BB Cream containing Argan oil for nourishing the skin, SPF 30 and a beautiful sheer cover. By using a BB Cream you are eliminating a moisturiser / primer and sun protection as it’s all included. This BB cream will give you a dewy look, and if required you can use a light powder to set it.

Beautiful Brows: Brows are HOT and the in thing! Well-shaped eyebrows can make a real difference to your look and take years off! They frame the face, open it up, and give the eyes definition. Have your brows shaped and tinted professionally by a brow specialist and from there you can maintain the shape yourself. Brow Pencil and Always Perfect Brows Shadow can fill in the gaps, by using short feathery strokes with the pencil or the angled brow brush and follow the pattern of the hair growth.

Luscious Lashes: No eyes are complete without a frame of perfectly defined lashes to flutter.  For every day, use a mascara to colour, volumise (Extreme Volumizing Mascara) or lengthen (Ultra Lash Lengthening Mascara) your lashes. Black mascara defines the eyes like nothing else and works with any look. Dark brown mascara is generally softer and more flattering for mature faces. Don’t forget the bottom lashes too!  Hold the wand vertically and sweep it from side to side over the lashes without touching your face.

Charming Cheeks: A pretty flush creates youthful radiance and makes you glow with vitality. Blush enhances face shape and emphasizes the cheekbones. Ensure that you choose a colour that is similar to your natural flush colour to keep the look natural and soft. You can always mix colours to get the perfect shade and depth. Remember that it’s always easier to add colour than remove it, so start with a little and build up the intensity with our Mineral Botanicals Blush.

Perfect Pout: Lip colour is one of the most fun and accessible areas of makeup and also one of the most noticeable.  From pretty and natural through to classic and sophisticated, how we make up our lips can change our mood in an instant. Keep lips smooth and moisturised. Then choose a finish that you enjoy. Pale, glossy lips look full and healthy. They are flattering for most women, night or day. Choose a clear gloss or a slightly coloured one for a quick and easy on the go lip application. If you have a little extra time, colour your lips in with our Smearproof Lip Liner and then cover with our Lip Thick Plumping Lip Gloss. This will give your lipgloss a little more longevity and fullness.

5 simple steps for an express, natural look with a few essentials: BB Cream / Brow Pencil or Powder / Mascara / Blush and Lippies! Join us for monthly Introductory Skincare and Makeup Workshops on the 1st Saturday of each month, where we will teach you with our beautiful products how to balance your skin and create a beautiful day look. 


Your biggest skin care challenges solved with Refineé June 07, 2017 07:00

Apart from any inherent factors that determine what type of skin you have, there are many internal and external factors that affect the way your skin looks and feels. Knowing how these factors affect the skin is important if your goal is to keep your skin looking radiant and feeling its best for as long as possible.

To keep it simple let’s look at four obvious external factors affecting the skin:

Poor skincare:  lack of proper daily skincare, or incorrect skincare, can be a major factor affecting the skin’s condition.  For example, poor hygiene can lead to damage from acne or using the wrong products for your skin type can strip the skin and damage the protective barrier of the skin, leading to premature wrinkles and other damage.

Sun damage (Photoageing): the main cause of premature ageing of the skin is sun damage.  The sun’s harmful UV-A and UV-B rays’ break down the skin’s support structure – the all-important collagen and elastin that keeps our skin tight and supple.  Someone with sun damaged skin will have deeper lines and wrinkles compared to someone who does not have sun damage. The texture of the skin will be rougher, tougher, thicker and dehydrated and there may be areas of prominent blood vessels and uneven skin tone.  Damage from tanning machines and sunbeds can cause the same damage and produce the same results as natural sunlight.

Environmental Exposure: exposure to extreme weather conditions (cold, heat, wind, rain and sudden changes in temperature), pollutants and poor air quality all adversely affect the skin’s quality, resulting in dryness and dehydration.

Occupation: depending on where you work, the environment at work can affect the skin – things such as hot or humid conditions, a dusty environment – even overly dry air in the workplace from air conditioning or heating, affects the skin’s condition. 

There are several internal factors which also have a detrimental effect on the skin:

Stress: when the body is subjected to regular stress and tension it can cause sensitivity and allergies in the skin as well as encourage the formation of lines around the eyes and mouth

Hormones: the natural hormonal changes in the body affect the condition of the skin. 

Smoking:  the effects of smoking has been linked to premature aging, lines and wrinkles.  Nicotine deprives the skin’s tissue of essential oxygen, leaving the skin looking dull. Smoking destroys Vitamins B and C in the body which are important for healthy skin.  And finally, smoking increases the pore size on the skin and increases the formation of lines around the eyes and mouth.

Water consumption: the skin is made up of about 70% water.  When we deprive our bodies of enough water, toxicities build up in the skin and it becomes dehydrated.

Alcohol: Alcohol has a dehydrating effect on the skin – it draws essential water from the tissue

Exercise: we all know that regular exercise is good for us – so it’s no surprise that it’s good for your skin too.  Regular exercise promotes good circulation and increased oxygen to the skin.

Sleep:  getting enough sleep is one of the most effective regenerators for the skin.

Diet: healthy skin is not only a sign of good skincare, it’s a sign that you have healthy eating habits too. 

Free Radicals: these are parts of oxygen molecules that are found in the body.  As a result of the external factors outlined above – smoking, pollution, sunlight etc. Free radicals attack the skin at the cellular level causing the quality of newly formed skin cells to deteriorate.

How can we prevent these factors from influencing the quality of our skin – by using high quality skin care ingredients!

Refineé Age-Reversing Skin Care is a technology advanced line of products that have harnessed the awesome power of peptide therapy combined with the healing power of botanical ingredients. Peptides, which are small chains of amino acids, proteins, which are the building blocks of every living tissue. These proteins when applied topically, can repair damage done to the skin on the cellular level. The results from using peptides on the skin is brighter, firmer, and more youthful looking skin. By combining peptide complexes and the healing power of plants, using the exclusive PepSyn complex, Refineé calms and soothes the skin, balances moisture and protects the skin from free radical attacks.

Our favourite botanical ingredient is Argan Oil due to its healing power because it is enriched with Vitamin A and E, antioxidants, Omega-6 fatty acids and helps to boost skin cell production. The Refineé Hydrating Gel Mask contains an Argan oil complex which helps to protect the skin from aging free radicals as it helps restore elasticity. Another important ingredient is the antioxidant Vitamin C which clinically shows to absorb free radicals that damage skin as it increases cellular energy to fight the formation of wrinkles and support the cellular matrix. Refineé has two products containing Vitamin C – a treatment serum called Refineé Intensive ‘C’ which assists with brightening the skin, fading age spots and hyperpigmentation and our Refineé Citrus ‘C’ Detox Mask which clarifies and brightens with Vitamin C and Goji berry.

The final step to any skin care regiment is to protect the skin from UVA, UVB and UVC rays. Refineé Protective Day Lotion with SPF30 is a light-weight mineral sunscreen with a level 30 protection from the sun which hydrates with antioxidants and green tea. We highly recommend a sun protector that you can use daily which compliments your skincare regime and is light enough to be worn under your makeup.

Refineé Professional Anti-Aging Skincare is developed for use on the face, neck and hands with a combination of peptides and natural botanicals.


Appropriate hygiene for make-up application tools August 20, 2015 08:00

Why and how you should be cleaning and sanitising to keep their, often expensive tools in a usable state for a very long time.

How do you select products for your professional kit? August 19, 2015 08:00

Hair and Make-Up Professional Erin Smylie (@erinsmylie) talks to us about how she chooses her professional make-up 


[Photo by: Jack and Jane].

I am often asked how do professional Make-up Artist’s choose the products that they have in their kits?

I personally go through a criteria checklist when adding a new product line or product item to my professional make-up kit.

  • How frequently am I going to use this product?
    • There is no use purchasing a product if you maybe going to use it once. Make-up does not have a never ending lifespan and will need to be replaced frequently.
  • The longevity of a product when applying it to a face?
    • When doing bridal make-up in particular, you want to ensure your make-up is going to last for the entire event, be flawless on camera, your mascara and eyeliner are waterproof and your lipstick or lip gloss is a great product that you would want to wear for an entire day and can be easily reapplied.
  • How pigmented is a product?
    • You want to be able to use as little of a particular product to get a maximum effect.
  • What are the ingredients in the product?
    • Many make-up artists and clients want products that have as many natural ingredients in the product makeup as possible. Knowing that they are cruelty free makes everyone feel better about using the product and creates an ethical platform when promoting your services.

Every Make-up Artist decides on certain products because it works for them and their clientele. Never judge an artist on what is in their kit but rather on the result when applied.

There are so many products available to us in a professional space and it is just finding the one that suits your needs. Sometimes it will be trial and error and that is fine.

Erin Smylie - www.erinsmylie.co.za