News

Prep, prime & protect your skin with Sormé June 21, 2017 07:00

The most common discussion we have with women is that their skin is very sensitive and therefore they either can’t wear makeup or they wear very little. Our first response to this is “how old is your makeup”? Are you cleaning your tools and brushes correctly, and do you know what ingredients are in your makeup that could be irritating your skin? So many women are guilty of this, we tend to keep our makeup in cosmetic bags for months or even years!

Every one of your cosmetic products should have an image of a little “bin” on it and it will have a maximum time period on the product as to how long one should keep it for. Take a marker and add the date once you have opened it. Discard your old makeup that has been sitting in your cosmetic bag for years and start fresh!

Prep: when last did you clean your makeup tools and brushes?

If you are the only one using your brushes, do you need to clean them? Yes! Your brushes will last longer if you look after them well by cleaning them every two weeks.  In addition to cleaning your brushes it is essential to keeping your makeup kit hygienic.

Here are some tips! Wash your brushes in the palm of your hand using a few drops of brush cleaner, or baby shampoo. Add a few drops of water to work up a lather on the brush, and rinse gently with warm water. Dry them off with a towel and let them hang off the edge of the counter to dry.  Be gentle with your brushes, never submerge the full brush in water, but rather keep the brush upright when washing them.

Choosing a makeup brand?

Ensure that you choose a makeup brand that is of high quality, with skincare ingredients, that will nourish and protect your skin. One that is hypoallergenic and includes antioxidants, vitamins and minerals.  Make sure that you are aware of the ingredients in the product before purchasing, and educating yourself in identifying harmful ingredients. Sormé Treatment Cosmetics is a brand that approaches makeup from a skincare point of view formulated with clinically proven anti-aging peptides, natural antioxidant botanicals, sunscreens and the finest colour pigments available.

Prime: the right complexion

Your complexion products are the secret to a great look, so get the basics right from the start. Analyse your skin type and choose your products accordingly. Depending on your skin type choose an oil free one or an anti-aging Primer.  What does a primer really do?  A primer hydrates and firms your skin before you apply your foundation.  It creates a lovely smooth, silky finish on your skin and longevity for your foundation.

Protect: choosing the right foundation is easy if you know how

Apply foundation on your jaw line, and match the colour in natural light.  The foundation that “disappears” on your skin without blending it in, is the right shade for your skin. Find out what your dominant undertone is, you will either have a combination of pink/yellow or blue/olive. This plays an important role in choosing your foundation.

There are also different types of foundation, the common liquid foundation, a powder foundation with a gorgeous silky finish and then also a BB Cream.

What is a BB Cream?  It’s a tinted moisturiser with a sun protector.  Our BB Cream has a SPF 30 and contains nourishing Argan oil which is ideal for young women to apply daily, and for women who prefer a light, dewy finish.

To ensure makeup longevity and freshness, choose a powder to set your foundation.  The colour of the powder is important as it will adjust the colour of your foundation slightly.

Do you ever get that eyeshadow crease half way through the day?

This is caused by an oil build-up on the eye lids.  Sormé has a fabulous product that solves this problem – Under Shadow Eye Shadow Base.  It’s an eye lid primer that you dab onto your eyelids to neutralise darkness, veins and redness so that your eye shadow colours will look rich and true. It holds your eyeshadow in place all day and improves eyeshadow blend ability! Plus this product can also double up as a concealer. It’s a must-have in your makeup kit!


Achieving an Express Makeup look with Sormé Treatment Cosmetics June 14, 2017 07:00

 Applying makeup is very personal and in this modern day and age it needs to be quick, long lasting (so you don’t need to worry about it during the day) and easy to touch up. You want to look well-groomed and fabulously natural. The aim is to create a brighter, fresher appearance with multitasking formulas containing hydrating, anti-aging, skin brightening ingredients and 2-in-1 products that are time-savers.

Here are just 5 essential products to help you achieve an express professional result:

Let’s get started with foundation – we recommend our Treat and Tint Skin Perfecting BB Cream containing Argan oil for nourishing the skin, SPF 30 and a beautiful sheer cover. By using a BB Cream you are eliminating a moisturiser / primer and sun protection as it’s all included. This BB cream will give you a dewy look, and if required you can use a light powder to set it.

Beautiful Brows: Brows are HOT and the in thing! Well-shaped eyebrows can make a real difference to your look and take years off! They frame the face, open it up, and give the eyes definition. Have your brows shaped and tinted professionally by a brow specialist and from there you can maintain the shape yourself. Brow Pencil and Always Perfect Brows Shadow can fill in the gaps, by using short feathery strokes with the pencil or the angled brow brush and follow the pattern of the hair growth.

Luscious Lashes: No eyes are complete without a frame of perfectly defined lashes to flutter.  For every day, use a mascara to colour, volumise (Extreme Volumizing Mascara) or lengthen (Ultra Lash Lengthening Mascara) your lashes. Black mascara defines the eyes like nothing else and works with any look. Dark brown mascara is generally softer and more flattering for mature faces. Don’t forget the bottom lashes too!  Hold the wand vertically and sweep it from side to side over the lashes without touching your face.

Charming Cheeks: A pretty flush creates youthful radiance and makes you glow with vitality. Blush enhances face shape and emphasizes the cheekbones. Ensure that you choose a colour that is similar to your natural flush colour to keep the look natural and soft. You can always mix colours to get the perfect shade and depth. Remember that it’s always easier to add colour than remove it, so start with a little and build up the intensity with our Mineral Botanicals Blush.

Perfect Pout: Lip colour is one of the most fun and accessible areas of makeup and also one of the most noticeable.  From pretty and natural through to classic and sophisticated, how we make up our lips can change our mood in an instant. Keep lips smooth and moisturised. Then choose a finish that you enjoy. Pale, glossy lips look full and healthy. They are flattering for most women, night or day. Choose a clear gloss or a slightly coloured one for a quick and easy on the go lip application. If you have a little extra time, colour your lips in with our Smearproof Lip Liner and then cover with our Lip Thick Plumping Lip Gloss. This will give your lipgloss a little more longevity and fullness.

5 simple steps for an express, natural look with a few essentials: BB Cream / Brow Pencil or Powder / Mascara / Blush and Lippies! Join us for monthly Introductory Skincare and Makeup Workshops on the 1st Saturday of each month, where we will teach you with our beautiful products how to balance your skin and create a beautiful day look. 


How do you select products for your professional kit? August 19, 2015 08:00

Hair and Make-Up Professional Erin Smylie (@erinsmylie) talks to us about how she chooses her professional make-up 


[Photo by: Jack and Jane].

I am often asked how do professional Make-up Artist’s choose the products that they have in their kits?

I personally go through a criteria checklist when adding a new product line or product item to my professional make-up kit.

  • How frequently am I going to use this product?
    • There is no use purchasing a product if you maybe going to use it once. Make-up does not have a never ending lifespan and will need to be replaced frequently.
  • The longevity of a product when applying it to a face?
    • When doing bridal make-up in particular, you want to ensure your make-up is going to last for the entire event, be flawless on camera, your mascara and eyeliner are waterproof and your lipstick or lip gloss is a great product that you would want to wear for an entire day and can be easily reapplied.
  • How pigmented is a product?
    • You want to be able to use as little of a particular product to get a maximum effect.
  • What are the ingredients in the product?
    • Many make-up artists and clients want products that have as many natural ingredients in the product makeup as possible. Knowing that they are cruelty free makes everyone feel better about using the product and creates an ethical platform when promoting your services.

Every Make-up Artist decides on certain products because it works for them and their clientele. Never judge an artist on what is in their kit but rather on the result when applied.

There are so many products available to us in a professional space and it is just finding the one that suits your needs. Sometimes it will be trial and error and that is fine.

Erin Smylie - www.erinsmylie.co.za


The Art of Make-Up May 26, 2015 22:24

The concept of a professional make-up artist being an artist in their own right may sound a little far fetched to most. However this cannot be nearer the truth. Once you dig a little into the profession you soon discover the high level of complexity and artistry that surround professional cosmetics.

Any professional make-up artist will have an innate ability of illusion and manipulation of the different shapes and features of the human face. The human face is a myriad of different shapes, features and elliptical curves, each interacting with the ambient light to create reflections, shadows and halftones. Add in motion and changing light environments and one quickly begins to understand the artistry the modern make-up artist weaves.

This artistry goes beyond equipment and brands. That said each professional make-up artist has his or her favourites. We will explore what professionals look for in each in future blogs.

Returning to the topic at hand, there are approximately eight different face types, six eye types and just as many lip types. If we factor in the various skin types and tones and the vast array of brow types then the make-up artist is faced with literally thousands of combinations to master. Blending, filling, concealing, contouring, accentuating, setting, lining, arching, priming, blushing, tinting, extending and toning… all in a days work.

Now let us contextualise the above by considering the requirements and the environment. From the all-important wedding day to the professional photo shoot to the female executive needing the corporate edge and latest palate. Each has completely different requirements to function best in your environment and your make-up artist has to be on top form to maximise each opportunity.

So is there any doubt just how much work and artistic talent your make-up puts into their job? So then why not recognise them for this? Sormé South Africa is running a competition to find those make-up artists that go the extra mile to make you look your best… when it matters most!

NOMINATE YOUR FAVOURITE ARTIST HERE

CLICK HERE TO LEARN MORE ABOUT THE COMPETITION

 


Sormè Ultimate Pro Tips – Primer and Foundation May 25, 2015 21:34

Flawless Application with Sormè Primers and Foundations

There is more to creating a flawless look than great makeup...using quality products help!! However, even an excellent product can be used poorly.

The goal of these articles is to give you the professional application tips and techniques to make the most of your desired Sormè looks. Here are some easy and simple steps to follow for that great flawless look.  (Just like the professionals do it!)

Step One - Primers: 

  • Start with a clean, moisturised and toned face. I love the Refineè Skincare range, as it is so beautiful and fresh. 
  • Apply Fresh Start Primer with a brush or sponge. One pump should be enough for the face, neck, and décolleté.  (Do not use too much or the Aloe in the product may congeal on the skin, which can then result in an uneven application and streaking). Great for men after shaving!  I even got my man to try it!
  • Undershadow Primer should be used with a concealer brush; It should never look like a white cream on the skin but rather be blended out to a soft powder finish. Use this Undershadow Primer over dark circles, blemishes, rosacea, and hyper pigmentation to lessen their appearance under foundation.  I uses this especially for my dark rings under my eyes and it works well.

Priming the skin creates a flawless canvas on which we can apply foundation for a flawless finish!

Step Two – Foundation:

  • Apply Mineral Illusions with a foundation brush or sponge.  I always used to use a sponge but must say swopping over to a brush was fantastic.
  • Apply Mineral Secrets with a Powder of Kabuki Brush, except when heavier coverage is needed, then apply the powder with a sponge and blend with a brush. Use Mineral Secrets as a setting finish over Mineral Illusion if you want to powder your foundation. This does create a beautiful finish.
  • Believable Finish Powders can be applied dry and with a brush, dry with sponge or wet. The key is to wet the sponge and not the product. If you use the product wet, you will achieve a fuller coverage. Contains some oil and should not be used over a liquid foundation.

Look out for our next blog where we will share tips on using blushers and the first steps for fabulous eyes!


Thank your favourite make-up artist May 20, 2015 21:25

Most women feel comfortable and confident enough to apply their own make up each day, but every now and then a special occasion calls for a little bit of pampering and the expert touch! On those days you don't want to be self conscience of your makeup and continuously double checking and that is why you employ these superstars. They understand all the factors such as the lighting, the climate and the location so that you look great in person, on film and under lights without having to worry about makeup. Most importantly they have experience in choosing the right brands to apply a look that will last the whole day.
Is your makeup artist a superstar? Why not nominate them for the 2015 Sormé makeup artist of the year award, they stand to win amazing prizes, and there is a R2000,00 Sormé/Refineé gift voucher up for grabs to one person who nominates their favourite makeup artist.